Trends in Digital Marketing 2018 | Build Your Career in Digital Marketing

Top 6 digital marketing trends that will dominate 2018

Change is inevitable and things change with each passing day. Though we may not notice them in our day to day lives when 365 of them cumulatively pass by, drastic changes can be seen and those are the same significant changes we call "trends".
From what was trending last year to what is going to become a trendsetter within the coming back year, we tend to all expect to incorporating those trends into our lives. whereas some ar improvisations from the mistakes of the past year, others ar innovations we would like to include within the New Year; primarily, something and everything that's wide accepted and additionally dominates a specific business becomes the trend of that year.

Coming to the digital scheme, as of now, 52,625 GB of net traffic is being consumed each second and is beyond question increasing with every passing moment. more than 3 billion Netizens ar browsing through terabytes of content present on the net. It indirectly tells to us that the scope for digital marketing has infinite potentialities once it involves promoting or advertising services and product.

There is unknown potential in the realms of the digital marketing world.  Like I said, there would be trends that rocked 2017 or fetched nice results and so there would be blunders which aren't purported to be dragged into 2018.

Trends change every year and that is how we tend to evolve, grow and prosper. the globe is going digital these days, there is a reason why you do not text any longer but video call; why you do not type anymore but dictate and your smartphone's virtual assistant writes it down for you. there is a modification that is witnessed by the digital marketing world and here ar some trends which can dominate 2018:

Live Videos

$70.05 billion is that the revenue live streaming will reach by the time we tend to tend to celebrate 2021, that suggests folks these days ar a lot of inclined toward live videos and ninety per cent of them want quality in them. If you are a an area of digital marketing or make out for a firm, then live videos have a Compound Annual growth rate (CAGR) of eighteen per cent as per a recent report.

You will be aghast to grasp that content views on a live video have a 113 per cent year-on-year growth. To be precise, you need to go Live the next time you're thinking that of digital marketing; however before that, prolong with the following 5 points to dominate the world of digital marketing in 2018.

Social Media Influencer Marketing

While you would possibly still be the one who thinks social media influencer marketing is pricey, it's a return on Investment (ROI) of eleven times more than that of ancient digital marketing. it's going to be the trendsetter in 2018 when seventy one per cent of the folks make their purchases based on social media referrals and, more importantly, ninety four per cent of marketers will tell you that influencer marketing has positive results.

Enhanced Graphics

A picture speaks one thousand words; while that is an ancient proverb today, it still applies within the digital marketing scheme. pictures ar perfect if you would like to make an impact on folks digitally and they make quite a difference as Netizens retain sixty five per cent of the data when served in the form of visual content. Moreover, visualised content also will see a hike and dominate 2018 as a result of seventy four per cent of the marketers already use it in their social media marketing.

Social Media Analytics

How do you feel after you see an advertisement irrelevant to you or a web site which asks for a donation the moment you're redirected? Well, that's already being addressed by social media experts and you may shortly be out of the seventy four per cent lot who ar frustrated to see content which is of no help. Analytics have advanced and in 2018 the online won't dominate your mood anymore; you'll get individualised content as a results of fixing trends that may dominate in the coming years.


Digital comes along with encryption and the folks who make a living out of decrypting it (hacking). only seventeen per cent of today's Netizens feel that their personal info is secure online. that is not a great deal of people. it is also one of the most important challenges faced by the digital marketing pundits; if most of the folks won't share their details online.

So it goes with the counterpart i.e. security and with better encryption, rest assured, seventy seven per cent of net users will trust digital marketing if they know how their personal info is being used. In the end, a better, safer and encrypted system will dominate the others in 2018.

Virtual Assistance

This one becomes the deal-breaker once chatbots ar the next huge factor in the coming years and by 2020, eighty five per cent of client service interactions are going to be handled by bots. The trend has began to dominate the industry already as twenty seven per cent of the folks ar unable to figure out whether they spoke to a person or a chatbot in their last client service interaction. Financially speaking, savings made of opting to virtual assistance, will also reach up to $8 billion by 2022.

In the end, finance matters folks and it'll always dominate the globe of digital marketing, be it an investment in influencer marketing, savings from virtual assistance or higher revenues with the assistance of visualized content and social media analytics.

digital marketing trends in 2018

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